Why Should I Use You To Sell My Business?

Earlier this week, I received a call from a business owner who wanted to sell her small business. She had gotten my name from her accountant. After a brief tour of her store, we sat down in the office to get better aquainted. It was then that I found out how candid and direct the conversation was going to be. This owner had tried to sell another business about five years ago and had a bad experience with her business broker. Her opinion of business brokers was that they “over promised” and “under delivered”.

I knew I had my work cut out for me. I explained that unlike many of our competitors, The Crown Business Group LLC did not charge any upfront lising fees and I was not going to get paid until her business sold. Crown was going to find a qualified buyer while at the same time, keeping the sale of her business confidental in the community.

One thing that I know is that our reputation is ‘the most important thing” we have. Word can get around too fast on the internet and in the community if we don’t service our clients well.

As a member of the International Business Brokers Association, I know that many of our competitors also do a good job. The Crown Business Group wants the sellers who engage our services to have a positive experience when it comes time for them to exit their business.